Vancouver Condo Real Estate Video Blog #492 - January 28, 2010
Are You Serious? Who Advertises Real Estate In Newspapers Anymore?
Ian Watt video blogs about how many realtors are advertising in newspapers to show their clients they are getting exposure for their property. The unfortunate thing is that nobody ever reads newspapers anymore and the buyer`s eyeballs are on the web. If you want to voice your opinion or if you don't care for Ian's comments please email your feedback to email@example.com and visit http://www.ianwatt.ca/RealEstateVideos for all the Ian Watt Real Estate Video Blogs.
Ian Watt: Hi Good Afternoon, its Ian Watt in Downtown Vancouver. It's
always fascinating to see other realtors on what their doing out there
and I am not here to knock out the realtors but part of my talked that
I give that when I get hired to do social media speaking is looking
back over the past ten years and how the world is changed. And one
thing that really apparent is that the techniques and things people
would using as realtors were using ten years ago, they're still using
today. And it's very interesting because back ten years ago, all the
eyeballs were focused on newspapers and then you skipped about five
years later in about 2004, and a lot of eyeballs were on HG TV, and a
lot of eyeballs were on stuffed like the real estate book, which is no
longer available in Vancouver. Now, all the eyeballs are on Twitter,
Facebook and on Google yet all these realtors are still doing the same
advertising. Flyers, calendars, newspaper advertising – is crazy! It's
so unbelievable that people are still doing these things even though we
know the eyeballs are actually online now. It's a waste of money and if
somebody is going to a listing presentation and would you with how much
money they spend in advertising. You should give a head of shakin'
actually think about where the eyeballs are today. My name is Ian Watt
and if you have any questions you could always email me at firstname.lastname@example.org. Thank you very much and have a great day!