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Ian Watt Personal Real Estate Corporation - Sotheby's International Realty Canada

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Ian Watt With Coach Tom Ferry on the Real Estate Consumer

Vancouver Condo Real Estate Video Blog #471 - January 14, 2010

Ian Watt With Coach Tom Ferry on the Real Estate Consumer of 2010

Ian Watt video blogs from New York City with Coach Tom Ferry about how the real estate consumer has changed over the past 5 years and how social media has changed the way real estate is found, bought and sold. If you want to voice your opinion or if you don't care for Ian's comments please email your feedback to ianwatt@ianwatt.ca and visit http://www.ianwatt.ca/RealEstateVideos for all the Ian Watt Real Estate Video Blogs.

Ian Watt: Hi Good Morning, It's Ian Watt in Times Square in New York City. It's my last day before I go back to Vancouver to sell some condos. I'm with Coach Tom Ferry he's the top Real Estate Coach for, I don't know how many realtors?
Coach Tom Ferry: About a hundred and thirty thousand agency across the North America.
Ian Watt: There you go. So he got access to all these great minds what's going on in the Real Estate. I got to ask him, how's the Real Estate changed in the last five years? And what's changing and what's consumers looking for?
Coach Tom Ferry: Well I think it's very question there, there's actually many changes that occurs near the last five years include in the US and Canada. I think the biggest, the biggest fundamental change is been where people like yourself are finding their information's is. Days are gone where they pick up their elevators. Today I go online and search for everything. So I think the real key station now for a real estate practitioner, for consumers today is being where the people are. So whether that's on facebook, online, on videos like this. The reality is everything is changed in terms of how they market and how they find their selves and oh one thing how we exposed our
Ian Watt: That's okay, keep going keep going. Keep it professional.
Coach Tom Ferry: More importantly. How how consumers today can only find like this real professional as well as the properties. See everything is different back in the old days. The agents had all the power today the costumers have all the power. And what we look for is the right real estate professional to negotiate on their behalf.
Ian Watt: But are you finding that all realtors are doing this, even though we know we have to do it and the consumers are looking for. We find that most realtor are adopting to this new technology and new media?
Coach Tom Ferry: Unfortunately no. But but that's the same in every industry.
Ian Watt: Yeah.
Coach Tom Ferry: The top ten percent naturally gravitates towards what is most effective. What is helping people to highest level and then everyone else follows. Okay.
Ian Watt: That's fantastic! Coach Tom Ferry can be found at what domain?
Coach Tom Ferry: Ah yourcoach.com or tomferry.com.
Ian Watt: And he's got I think ten events coming up in North America this year that are free.
Coach Tom Ferry: Right right.
Ian Watt: How many people are gonna be attending this? What it's total? What do you expect?
Coach Tom ferry: Right. In arrange of fifty thousand people.
Ian Watt: And it's for free. So go to yourcoach.com and find out more information. And if you have any questions. My name is Ian Watt and you can always email me at
ianwatt@ianwatt.ca. Thank you very much and have a great day!
Coach Tom Ferry: Thank you.

Ian Watt: Thank you very much.