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Ian Watt Personal Real Estate Corporation - Sotheby's International Realty Canada

Blog by Ian Watt

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NEW MARKETING CAMPAIGN for The Olympic Village "40% Off Sale Starts Saturday"

Vancouver Condo Real Estate Video Blog #611 - October 13, 2010


NEW MARKETING CAMPAIGN for The Olympic Village "40% Off Sale Starts Saturday"


Ian Watt video blogs about how the city of Vancouver will be revamping their marketing for the financial failure known as the Millennium Water Olympic Village. Unfortunately for the city and their tax payers, its not the marketing thats the problem, its the pricing. If you want to voice your opinion or if you don't care for Ian's comments please email your feedback to ianwatt@ianwatt.ca and visit http://www.ianwatt.ca/RealEstateVideos for all the Ian Watt Real Estate Video Blogs.


Ian Watt: Hi, Good afternoon! It's Ian Watt in Downtown Vancouver. Obviously Millennium Water is back in the news again. This fail project from the city has a caught the attention of everyone again because they're going to re-market the properties and sell them off. It seems is though that there's about 70% still remaining from their launch before the Olympics. Obviously the Olympics athletes stayed there during the Olympics and now they're trying to sell them again. The problem is they don't need to redo their marketing. They need to change the pricing that's everything this and product up and coming neighborhood looks great. However, they're 20% more than what you've find it a comparable unit in Yaletown. But they should be 20% last. So I'm gonna save the city a whole lot of money and come up with a new marketing project and yet one big banner put it across the all glass windows and put 40% off or existing prices. Only when they're gonna sell it. Decent product, decent location, a complete re-puff when it comes to pricing. It has to be adjusted 40%. That's the only way the cities can get out of this problem it's not the marketing. My name is Ian Watt and if you have any questions. You can always email me at ianwatt@ianwatt.ca. Thank you very much and have a great day!