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Marketing Your Luxury Vancouver Condominium

Blog by Ian Watt | September 16th, 2008

Marketing Your Luxury Vancouver Condominium

100% Digitally, 100% Internationally, and 100% Effectively


The key to any marketing plan, especially in real estate marketing, is to identify the direction that you are going to take in order to maximize exposure to the right demographic of purchasers.

Online real estate marketing is not the way of the future, it is the way of today. 99% of all condominium real estate transactions in Downtown Vancouver are at one time or another, found, bought and or sold by online means. As the #1 realtor marketing Vancouver’s condominiums 100% online, Ian Watt has assembled a digital marketing plan that will help achieve the highest results when you decide to list your home.

The 10 marketing steps below are just a snapshot of some of online marketing means Ian Watt will implement for your home. To learn about our complete marketing plan, please contact Ian Watt for an appointment. 




Web Presence - The web is real estate's way of the future. With 95% of all Greater Vancouver searches starting online, if you don`t have a website you might as well not have a phone. Even more important than having a website is having a solid web presence and with Ian Watt`s own personal network of 8 websites our rankings are getting higher and higher. Take a moment to Google us – try "Vancouver Penthouse for Sale" and see how we do.

 Website Ian Watt Web





Google adwords campaign for every individual property - Ian Watt will make a custom Google AdWords campaign and advertisement which will be displayed along with the search results on Google, as well as on search and content sites in the growing Google Network, including AOL, EarthLink, HowStuffWorks, & Blogger. With searches on Google and page views on the Google Network each day, your Google AdWords ads reach a vast audience who are specifically searching with keywords that match the description of your property. To find out more about Google AdWords or to begin creating your ads, visit the AdWords home page.



Google adwords for real estate ian watt



Professional Photographs - Real estate photos are worth more than a thousand words and making every pixel count is more important than ever. The Ian Watt Team hires the most talented real estate photographers in Vancouver to capture all the best features and assets that your home has to offer.


Ian Watt Professional Photos




Custom Videos - The Ian Watt Team incorporates a professionally produced video, enhanced through the use of photography, graphics and music, all combined to showcase the beauty of your home. Our tours have been created to maximize the public visibility of listings by integrating into the MLS and RealtyLink websites, giving buyers the best opportunity to experience your home.


Ian Watt Video 



5000 Plus Email Database - With our web presence being where it is and growing, over the years in the business Ian Watt has collected a 5000 person plus database of potential purchasers from around the world. This list was collected from legitimate inquiries as well as the exchange of business cards. We are not spamming people from a purchased list. All these are inquiries are from real estate interest parties who have contacted the Ian Watt Real Estate Team. Furthermore, our database of realtors from Vancouver, across Canada, the USA and from around the world has grown to approximately 2500 as well.


Just Listed Ian Watt





Floor Plans - Ian Watt's marketing package includes a professionally designed and measured floor plan - this not only refreshes the client’s memory of a previous viewing, but allows them to conceptualize their occupancy of the proposed space. Attractive, easy to read, computer drawn floor plans are an effective way to assist in the sale of your property.


Floor Plans



LuxuryPortfolio.com and Member of Who's Who in Luxury Real Estate  - Luxury Portfolio Fine Property Collection brings together a collection of the finest luxury real estate, luxury properties and luxury homes for sale in the world. The companies that make up Luxury Portfolio represent more million-dollar-plus luxury homes than any other single real estate organization. The program is the luxury real estate offering of Leading Real Estate Companies of the World™, the largest global network of premier locally branded companies.


Luxury Portfolio



Open Houses - Strata permitting, open houses are proudly a part of our marketing campaign. Although very few homes are actually sold from open house efforts alone, Ian Watt will always be sure to host open houses when your listing first hits the market and upon price changes. Agent's opens are also an influential way to expose your condo to other Vancouver realtors.


IW Marketing Open House copy.jpg



Video blogs - Ian Watt takes a new approach to marketing - the vlog or video blog. It’s candid, it’s raw, it’s opinionated, it’s unedited and it is original and it’s becoming what blogging was 3 years ago. With thousands of views per month, Ian Watt's video blog has become daily anticipation for fans and critics around the world and these original videos are being embedded in real estate websites everywhere with links to the www.ianwatt.ca website creating increased traffic and unparalled exposure. As the Vancouver Sun newspaper says "Ian Watt is the star of his own business video, transforming his blog into a live show in which he tours Vancouver dispensing advice, hitting real estate hot buttons, winning over fans and enraging critics." Love it or hate it, its great marketing.


Video Blogs Ian Watt Marketing



Downtown Boutique Office - Located in Downtown Vancouver, Macdonald Realty, a trusted name since 1944, together with its sales associates and staff, is dedicated to providing property related services through the unequalled exercise of professionalism, innovation, and integrity. In the Fall of 2004, company leadership decided to pursue strategic franchise growth across Western Canada, which established Macdonald Realty in new markets in B.C. and Alberta.  Today, Macdonald Realty has evolved into the most diversified brokerage, management and consultancy organization in Western Canada’s real estate industry, and is perfectly positioned for further growth and success in the 21st century. We aren't the biggest, we are the best.


MacDonald Realty Logo