Marketing Your Luxury Vancouver Condominium
100% Digitally, 100% Internationally, and 100% Effectively
The key to any marketing plan, especially in real estate marketing, is to identify the direction that you are going to take in order to maximize exposure to the right demographic of purchasers.
Online real estate marketing is not the way of the future, it is the way of today. 99% of all condominium real estate transactions in Downtown Vancouver are at one time or another, found, bought and or sold by online means. As the #1 realtor marketing Vancouver’s condominiums 100% online, Ian Watt has assembled a digital marketing plan that will help achieve the highest results when you decide to list your home.
The 10 marketing steps below are just a snapshot of some of online marketing means Ian Watt will implement for your home. To learn about our complete marketing plan, please contact Ian Watt for an appointment.
1. Web Presence
The web is real estate's way of the future. With 99% of all Greater Vancouver searches starting online, if you don`t have a website you might as well not have a phone. Even more important than having a website is having a solid web presence and with Ian Watt`s own personal network of 5 websites our rankings are getting higher and higher. Take a moment to Google us – try "Vancouver Penthouse for Sale" and see how we do.
2. Google Campaigns
Google adwords campaign for every individual property - Ian Watt will make a custom Google AdWords campaign and advertisement which will be displayed along with the search results on Google, as well as on search and content sites in the growing Google Network, including AOL, EarthLink, HowStuffWorks, & Blogger. With searches on Google and page views on the Google Network each day, your Google AdWords ads reach a vast audience who are specifically searching with keywords that match the description of your property. To find out more about Google AdWords or to begin creating your ads, visit the AdWords home page.
3. Professional Photography
Professional Photographs - Real estate photos are worth more than a thousand words and making every pixel count is more important than ever. The Ian Watt Team hires the most talented real estate photographers in Vancouver to capture all the best features and assets that your home has to offer.
4. Custom Videos
Custom Videos - The Ian Watt Team incorporates a professionally produced video, enhanced through the use of photography, graphics and music, all combined to showcase the beauty of your home. Our tours have been created to maximize the public visibility of listings by integrating into the MLS and RealtyLink websites, giving buyers the best opportunity to experience your home.
5. Social Media
Twitter - http://twitter.com/ianwatt - Each new listing, open house, showing, price change and sale are broadcast to the world via Ian Watt's Twitter and Facebook accounts. Should you not know, Twitter is a social networking and micro-blogging service that allows its users to send and read other users' updates (known as tweets), which are text-based posts of up to 140 characters in length. This is the opposite of spam and is a less gated method of communication: you can share information with people that you wouldn't normally exchange email with, opening up your circle of contacts to an ever-growing community of like-minded people.
6. Floor Plans
Floor Plans - Ian Watt's marketing package includes a professionally designed and measured floor plan - this not only refreshes the client’s memory of a previous viewing, but allows them to conceptualize their occupancy of the proposed space. Attractive, easy to read, computer drawn floor plans are an effective way to assist in the sale of your property.
7. Google Street View
Ian Watt's standard marketing package includes an automatic sync with Google Street View which allows buyers the ability to swivel 360 degrees even gives internet voyeurs the ability to take a virtual stroll of neighbourhoods. Another amazing tool to effectively market your home and further assist in the sale of your Vancouver Condo. Click here for an example Street View
8. Personally Show Your Home
Ian Watt will always ensure that your property is personally shown. As realtors, we are paid to market and sell your Vancouver condo, and explain and benefits of why a potential purchaser should buy your home. We never hand out keys to strangers or put your home on a lockbox system, this ensures that your home is safe from strangers perusing your personal items and is always marketed with your best interest.
9. Video Blogs
Ian Watt takes a new approach to marketing - the vlog or video blog. It’s candid, it’s raw, it’s opinionated, it’s unedited and it is original and it’s becoming what blogging was 3 years ago. With thousands of views per month, Ian Watt's video blog has become daily anticipation for fans and critics around the world and these original videos are being embedded in real estate websites everywhere with links to the www.ianwatt.ca website creating increased traffic and unparalled exposure. As the Vancouver Sun newspaper says "Ian Watt is the star of his own business video, transforming his blog into a live show in which he tours Vancouver dispensing advice, hitting real estate hot buttons, winning over fans and enraging critics." Love it or hate it, its great marketing.
10. Open Houses
Strata permitting, open houses are proudly a part of our marketing campaign. Although very few homes are actually sold from open house efforts alone, Ian Watt will always be sure to host open houses when your listing first hits the market and upon price changes. Agent's opens are also an influential way to expose your condo to other Vancouver realtors.
And by the way, we don't flyer... I hope you appreciate it!
We DON'T flyer - our junkmail days are over! As of October 1, 2007, the Ian Watt Team has decided to go Green! Part of turning green requires that all our documents are now scanned and emailed. No longer will you see our "Successfully Sold" flyers in the bottom of the basket in the mailroom recycle bins - our junkmail days are over!
